Centre launches campaigns to promote tourism in North East

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Imphal: Ministry of Tourism has launched campaigns to promote tourism in the North Eastern Region (NER) and formed a committee of stakeholders for promoting tourism in the region.

The committee will identify new destinations and places to create awareness, organise workshops/seminars for providing necessary skills, a PIB Delhi press release said.

The NER is endowed with diverse tourist attractions and each State has its own distinct features. The ministry of tourism places special emphasis on the development and promotion of tourism for North Eastern states, it added.

For overall development of the particular site / destination, the ministry under its different schemes such as Swadesh Darshan, PRASHAD etc. provides financial assistance to North Eastern states which includes assistance for development of tourist infrastructure, promotion of fairs / festivals, tourism related events in the region, publicity campaigns etc.

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The ministry has launched campaigns to promote tourism to the NER on various platforms in digital, print and social media. For promoting NER more aggressively, the ministry has formed a committee of stakeholders active in NER with focus on promotion of North East, identifying new destinations, developing itineraries around them, identifying the places where events can be organised to create awareness, organise workshops/ seminars for the local stakeholders in terms of providing them necessary skills, the release said.

International Tourism Mart (ITM) is an annual event organised by the ministry of tourism in the NER with the objective of highlighting the tourism potential of the region in the domestic and international market. Since the year 2013, so far, a total of eight editions of ITMs have been held in various states of the NER. Since April 2020, under Dekho Apna Desh campaign, the ministry is conducting webinars on various tourism products including NER and some of the webinars were dedicated to the region. The upcoming webinar on March 13 would be on the topic cuisines of NER, it added.

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One of the key initiatives of the ministry is augmenting tourism infrastructure and connectivity of a destination which plays a vital role. Ministry of civil aviation launched the Regional Connectivity Scheme (RCS)- UDE DESH KA AAM NAGRIK (UDAN), the primary objective of which is to facilitate/stimulate regional air connectivity by making it affordable and on the recommendation of ministry of Ttourism, 46 tourism routes got included under RCS-UDAN 3.0 and 78 routes under RCS UDAN -4, it said

The ministry carries out regular promotional campaigns and events to showcase the unique tourism products and sights of this beautiful region to the potential travellers under Dekho Apna Desh initiative. In this backdrop, Indiatourism, Guwahati (field office of ministry of tourism) has organised an event “1000 BAR DEKHO- NORTH EAST DEKHO” under the tag line of “DEHKO APNA DESH” and “FIT INDIA” from March 7-17. As part of this activity Sanjay Bahadur a solo cyclist will cover 1000 km by cycling all across theAssam. He will start the journey from Bir LachitGhat on Brahmaputra River Bank, Guwahati on March 7 and will ride through Nagaon, Dergaon, Sivasagar, Duliajan, Dibrugarh, North Lakhimpur, BiswanathChariali and Dhekiajuli before finishing the journey at Khanapara on March17. During the event the ministry will be organising cultural events and Instalive shows to promote the lesser known destinations of all seven states of NER and Sikkim, it added.

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